I just came across an article in Newsweek, "Free Speech" discussing Paulo Coelho's recent marketing tactics. It appears that to HarperCollins unawares, Coelho has been offering readers free downloads of his books, in languages from German to Japanese and everywhere in between. Coelho says that along with more traditional marketing tactics for authors including book signings, readings and reviews, free downloads has increased his readership.
This ongoing fight in regards to who owns the internet, who gets paid off the internet and how people are paid from using the internet as a means of dispersing their art has caused its fair share of wars in various industries, most notably and recently, television. I think as an artist (and alchemist), our first inclination is to make the best art that we can and to get it out to as many people who will receive (If your first inclination for your art is to make money off of it, then you're no longer an artist -- you're a mechanic.)
Business folk are not on the creating end, yet they do want to make as much money as they can on the dispensing end. Further, nothing can be free if you're art is linked to the business -- even if it is dispersed freely there is always a means to the end and that comes in the form of advertising. Hence, if Coelho formed a partnership with, let's say, BitTorrent and allowed them to disperse free copies of his book embedded with advertising -- then both parties make money and of course, the fans are happy because they get to read some of the best writing around for free. Further, if Coelho formed a partnership with, lets say, YouTube and offered free vidcasts of his performed readings from around the world, then YouTube can make money off of the advertising embedded in the video and fans will be happy because they can view footage of Coelho live.
It may sound pretty simple and some of you may believe that placing advertisements in your art is like selling your soul to the devil, but I disagree. I think advertising in this form -- be it, you get the opportunity to choose what advertiser you would like supporting your art -- helps to balance the scales. I believe in the power of ad-supported content. Hopefully, with this, the word(s) "piracy" and "a free Internet" wont seem as dirty.
GREAT QUOTE
"I always thought that when, at the beginning of your career, you
strive to be read, you can't change your mind later and become greedy
about it," P.
Coehlo
Sayo is Currently Reading: The Pilgrimage by Paul Coelho; National Geographic "Black Pharaohs," February 2008.
Sayo is Currently Listening to: Her Band's Demos -- Bella Bella
A few years ago, I came across a book called The Alchemist by Brazilian writer, Paulo Coelho. I have to admit that before picking up the book, I had heard of the book's title and the writer's name synonymously tossed around in Brooklyn poetry circles, aligned with the words "genius" and "spiritual" and "breathtaking" and "transforming." Instead of being inspired to go find this "life changing" book, I was intimidated. I had just begun to make my way through NYC's poetry scene as a burgeoning poet, hungry for words, for knowledge, for absolute change. Everyone around me was smart -- somewhat -- and seemed to understand life in years beyond their actual. I didn't want to begin reading a book, only to have to put it down because the context was way over my head; I didn't want to appear dumb.
A few weeks after beginning my first temp job as a marketing assistant at Pressman Toy, in the Flatiron District, I stopped by Strand bookstore to pick up something -- anything really. "18 miles" of books -- rows and rows of novelists, essayists, poets...on and on...it was impossible, as a reader in NYC, not to know Strand and not to have visited its towering shelves. It was here that I found The Alchemist. Unemployed...living on crumbs and poetry...begging for change...It was time to start reading this book.
I won't go into how this book changed me or why you should read it now. However, what I found is that the book is stylistically simple, yet philosophically profound. The motifs that continue to stick to me and drive me in its subterranean way is the author's dialogue regarding dreams and alchemy. "It is the possibility of having dreams come true that makes life interesting," (11). The question is how do we go about realizing those dreams?
One of the goals of an Alchemist is to understand wo/man's relation to the universe; understanding the will of God by understanding the world. One cannot understand without be compassionate towards that which s/he is trying mentally grasp. One cannot be compassionate without loving. I believe the realization of dreams stems from a love of the self, the world and God. The day-by-day belief that one can be changed, transformed, refined can only be realized through the consistent acts of love towards the self, toward others, towards God.
Daily, I am trying to understand myself, my fellow man, God. I am trying to love stronger, more consistently and more faithfully. I am an Alchemist in Training and I know that in this chosen trade, I am not alone.
Looking forward to meeting more of you...
